I read about this product in the July issue of Lucky and immediately bought some to try. The magazine said if you put it under your eyes it will "make your concealer go on 1000 times better and your eyes look 1000 times less crinkly" Since everyone at work is always telling me I look tired or asking if I'm allergic to something, I thought it might help around my eye area. I started using it Monday and it actually works! I really notice a difference and love the consistency of it. Plus you can get it at Target and it's only $10.99.